Akshay Loya

First principles thinking  |  0→1 builder  |  Multiple non-starter start-up attempts  |  Fintech operator  |  5 years as a founding member at a lending fintech (seed to Series B)  |

Based in
Bengaluru, India
Background
0→1 · Generalist · Product
Education
IIT Madras
01 · Timeline

How I got here

Figuring out what's next · IndependentJan 2026 – now

Taking time to figure out what interests me enough to become my next long-term commitment. Plus, a small paternity break for the birth of my 2nd kid.

→Having (often agenda-less) conversations with founders and operators discussing problem spaces.
→Building theses in problem spaces where I have a world view.
→Building apps for personal use (because, why not?).
→Open to advising startups on fintech and lending.
Founder · RupioSep 2024 – Dec 2025

After evaluating ideas across capital markets, wealth, and education, was drawn back to fintech: this time to build a credit-on-UPI product for Middle India.

→The Thesis: Credit cards have become dark-pattern-laden consumption engines. Credit is a strong enough value prop on its own. The right product can make money simply by delivering that value, and Credit-on-UPI is a chance to deliver that value realtime at the point of sale.
→But UPI is built for payments, not credit. It carries some context, but not enough to enable realtime, context-driven lending.
→Rupio aimed to solve this at scale and rethink point-of-sale credit as we know it.

Still believe in the thesis, but decided not to pursue the idea (Again?! I know).

Travel break · EuropeMay – Aug 2024

Wanted to take a travel break before jumping into the next thing. Ended up taking a slow 2-month long trip across Europe with my wife and 1-year-old. The longest (duh!), and the best travel experience of my life. Came back rejuvenated.

No "CV" stuff to show here.

Founding Member · PropelldMay 2019 – May 2024

Let go of the ISB admit (and a then sizeable deferral deposit — ouch) to join Propelld as a founding member at seed stage. One of my better decisions.

→Worked across functions, with most bandwidth going to Product, Strategy, and Lender partnerships, and some going to Risk, Operations, and Engineering Management.
→Saw monthly disbursals go from ₹25L to ₹250Cr and AUM from near-zero to ₹1,200Cr over five years.
→Set up and operationalized the NBFC subsidiary from scratch.
→Built the co-lending stack ground up, and brought on the first co-lending partner.

Having trod the ~0.1→1 journey of Propelld, decided to move on and scratch my startup itch again.

First startup attempt · IndependentSep 2018 – Mar 2019

Had an ISB admit. But deferred it by a year to take a shot at entrepreneurship.

→Tried developing an air-conditioned helmet for Indian two-wheeler users using Peltier modules.
→Realised at POC stage that the battery life on a single charge wouldn't cool the helmet long enough to be meaningfully useful. Pulled the plug.
Product Development · Ashok LeylandAug 2012 – Apr 2018

Began my career here. Was really into engines and combustion in college.

→Started in the Engines team, but later took on a dynamic role leading product and process innovations across disciplines.
→Published 3 papers.

Left to pursue MBA and entrepreneurship (I know the two don't go hand-in-hand. Entrepreneurship is what I actually wanted to pursue. The MBA admit was the safety net that I then needed to take the plunge).

02 · Closer look

A double click on my time at Propelld

Was a founding member turned functional co-founder at Propelld: had a seat at the founders' table, was seen internally and introduced externally as the fourth founder. My work evolved with evolving needs of the company, in three broad phases over five years:

In the pre-PMF days, worked across functions to get the product off the ground.

Partnerships

Secured our first lender partnership before we had a live product. Established core fintech–lender partnership frameworks in an era with no precedents: defining partnership structures, risk constructs, credit control boundaries, and product/ops alignment. Built fully API-integrated flows when manual processing was still the norm.

Product

Built the initial customer-facing product and lending backend from scratch. Stitched together a fully digital lending stack (Aadhaar, face match, e-sign, real-time cashflow analysis, bureau and fraud checks) when these were still evolving and far from standardized.

Operations

Managed early demand-side accounts and built initial frameworks for risk, collections, and legal.

A particularly intense and decisive phase for us. While peers pulled back on lending, we made against-the-grain decisions grounded in first principles rather than fear.

This period changed our trajectory, led to profitability when others were burning heavily, established market leadership, and set the foundation for our Series B raise.

As we scaled and opened up offline acquisition, my focus shifted from building to strengthening.

Transition

Hired a CPO after Series B and handed over product to focus on capital strategy and building the liability engine.

Unit economics

Optimized debt strategy and lender partnerships, keeping Cost of Funds up to 200 bps lower than comparable fintech peers.

NBFC setup

Structured and operationalized the NBFC subsidiary from scratch to secure long-term capital autonomy.

₹25L → ₹250CrMonthly disbursals
₹1,200 CrAUM at exit
5 yearsSeed → Series B
03 · Strengths

How I work

First principles thinking

If I have to call out just one quality I bring to the table, it'd be the ability to peel layers, go to first principles, and build a solution ground up that solves for the core problem. It also forces me to question assumptions and let personal baggage go.

Thrive in uncertainty and 0→1 challenges

I enjoy the intellectual challenge that uncertainty brings, and the excitement (and frustrations) of figuring out solutions to seemingly unsolvable problems. It's what drew me to startups and why I've never looked back.

Systems thinking

I am good at zooming out and looking at the overall system (and the governing tensions) to build solutions for root causes rather than symptoms.

Ownership

I'm not someone that would need (or blindly follow) execution instructions. I take ownership of problem statements, and of failures when they occur.

Adaptability

Can zoom out to vision mode as well as go deep into research mode, and know when to switch between them.

Strong moral compass

Strongly believe in doing things the right way, which invariably leads to building products that customers trust and respect.

04 · Potential weaknesses

Where I might be incompatible

Sales and ops rigour

I am a good systems thinker, and would understand the north star and constraints to build a system with feedback loops, metric tracking, etc. But I'd delegate the responsibility of driving rigour and getting the most out of the sales and ops processes to someone built for that.

Strong moral compass

Strongly believe in doing things the right way, hence wouldn't want to, say, use deceptive means to add revenue. This is not one of those 'weaknesses that is actually a strength'. There are real calls I've made that forewent revenue.

05 · Education
Indian Institute of Technology Madras

Dual Degree (B.Tech + M.Tech), Mechanical Engineering

2007 – 2012